ACMA Informs Australian Sports Streaming Service 10 Play About During-The-Day Gambling Advertisements

The platform violated the rules by streaming ads during two sports streams on 14 October 2023. One of these was an international friendly match between the Australian national football team and England. The second ad was played during the A-League Women’s primary Coast Mariners and Newcastle Jets match.

10 Play: Coding mistakes responsible for gambling ad violation

Ten, the community behind 10 Play, said the violation occurred due to an error in the manual coding process. It has upgraded its methods and its gambling ad scheduling is basically computerized.

ACMA member Caroline Lidgerwood said of the violation, “These rules are implemented to minimise the potential harm caused by gambling promotional material.” “Streaming services are expected to create structures in the region to present their advertising in line with the regulation.” 

Also Read: Sri Lanka To Host First Edition Of SiGMA South Asia In 2025

Fair warnings are issued to the community upon first conviction. “This is the first time Ten has breached the rules for gambling advertising and marketing in live sports and it has cooperated with us during our research,” Lidgerwood said. Enterprise awaiting updated gambling advertising ban guidelines Australia is embroiled in a nationwide debate over gambling marketing as it awaits the government’s updated gambling advertising and marketing rules.

A weaker version of the full ban proposed in the 2023 Murphy Report is expected. Reports have recommended a limit on gambling ads per hour until 10 pm and a ban on ads an hour before and after the announcement of live sports. Government minister Bill Shorten has advised that a blanket ban could only weaken free-to-air media within the U.S. But beyond that and current politicians continue to press for the Murphy Report to be fully implemented. One think tank has even suggested levying a 2% GGR fee on play operators to compensate for the loss in ad sales.