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ICE Barcelona 2026 is set to be one of the biggest events in the global gaming calendar. Scheduled to take place from January 18 to 23, 2026, in the vibrant city of Barcelona, this event promises to bring together over 65,000 delegates from more than 190 countries. Hosting the entire gaming ecosystem under one roof, ICE Barcelona 2026 is more than just a trade show; it’s a global gathering of industry leaders, innovators, and professionals ready to explore the latest trends, technologies, and ideas in gaming.
ICE Barcelona 2026 Basics
ICE Barcelona 2026 is part of the World Gaming Week, which includes ICE, iGB Affiliate, and various other special events across the city, making Barcelona buzz with energy and networking opportunities during this week. Attendees can expect many exciting activities ranging from insightful conferences to thrilling exhibitions and social events that offer unmatched chances to connect with peers and industry pioneers.
A notable feature is “Day Zero,” happening at the iconic Time Out Market Barcelona, which sets the tone with a lively atmosphere where industry members mingle, share knowledge, and forge new connections even before the official start of the event. With over 1000 events and gatherings scheduled throughout the week, planning ahead is key to making the most of this immersive experience.
ICE Barcelona 2026: Agendas To Look Out For
World Regulatory Briefing
This ICE Barcelona 2026 session covers big issues like unlicensed operators threatening regulated markets and black market risks. It looks at US policy changes, emerging market challenges, and regulator roles in complex landscapes. Topics include fines on operators, ad limits, and regional updates from places like Alberta and the Philippines.
Casino Leaders Conference
Focuses on tax hikes in markets like the UK and the Netherlands, plus building strong regulated industries. Sessions discuss competition in online and land-based gaming, shifting profit models, cruise casinos, and entering regulated markets.
Innovating Lotteries Conference
Explores digital lottery trends, new games, and prizes changing the sector. It covers iGaming influences on players, gamification overlaps, and regulations in Latin America and Africa. Retail lotteries and player expectations are key points.
Sport Leaders Conference
Discusses sports betting growth through innovations and tech like AI automation. Topics include fan engagement, fixture integrity with regulators, bettor expectations for 2026 events like the Football World Cup, and in-venue betting in the US. Media and social integrations are highlighted.
Esports Betting Conference
Centres on esports data insights, AI analytics for engagement, and real-time widgets for fans and bettors. Sponsorship ROI in fast-moving spaces and strategic growth in gaming are covered. It’s about the convergence of esports and betting.
Cybercrime & Fraud Workshop
Addresses bonus abuse, deepfake onboarding, rising cybersecurity costs, and supply chain attacks. Fraud in transactions and player acquisition tools are the main concerns for operators in regulated markets.
Entering New Markets Workshop
Reviews frameworks in Japan, expansions in the Philippines and India, and transitions in Brazil, Nigeria, and Cameroon. It looks at grey-to-regulated shifts and market consolidation challenges.
iGaming Customer Journey Workshop
Covers smarter ads, creative execution for cost savings, video-to-conversion strategies, and market segmentation. Controlled spending benefits for operators and customers are discussed.
Safer Gaming Workshop
Focuses on responsible practices, though specific session details are still forming. It ties into broader industry efforts on player protection.
Key Speakers At ICE Barcelona 2026
Behshad Behzadi, CPTO & Chief AI Officer at Sportradar: Shares expertise on AI in sports and betting tech.
Becky Harris, Distinguished Fellow in Gaming and Leadership at the University of Nevada: Covers leadership and policy in gaming.
Atle Hamar, General Director at Norwegian Gambling and Foundation Authority: Discusses regulatory approaches in Europe.
David Bean, Chairman of Indian Gaming Association: Focuses on US and tribal gaming issues.
Brendan Bussmann, Partner & Director of Government Affairs at B Global: Addresses policy and market entry strategies.
ICE Barcelona 2026 offers clear insights into gaming’s future with practical sessions and top voices. Register early to plan your schedule and network effectively. More details will emerge closer to the dates.
Also read: The Defining Themes At iGB Affiliate Barcelona 2026: A preview
