An exclusive Ask Me Anything (AMA) session will kick off the inaugural AI Academy at SBC Summit 2025, which will be headlined by entrepreneur, innovator, and two-time Tony Award winner Randi Zuckerberg.
The AI Academy is a component of SBC’s recently launched Tech Academies, which will provide attendees with the opportunity to partake in more personal, interactive, and hands-on learning opportunities. Four major industry verticals AI, marketing, Web 3.0 & Blockchain, and an unnamed fourth academy will be the focus of the Tech Academies.
The AI Academy will bring together business strategists, tech entrepreneurs, and world leaders in AI on Tuesday, September 16.With a range of panels, workshops, case studies, and live Q&As, the program will give attendees the chance to engage in thoughtful conversation as well as learn useful tactics for successfully integrating and utilizing AI.
Commenting on the AI Academy, SBC Founder and CEO Rasmus Sojmark said: “We’ve seen a growing demand from delegates for more hands-on education focused on topics that truly resonate with the industry. AI hasn’t just captured attention; it’s dominated global discourse and is now influencing nearly every aspect of modern business. Including it as part of our Tech Academies was a natural decision.
The AI Academy will commence with an opening address from host Jeffrey Haas, Managing Director of ID8 Global, an AI-powered software company helping acquisition and supply chain professionals streamline operations, reduce costs, and enhance compliance.
Following this, Randi Zuckerberg, CEO of Zuckerberg Media and HUG, will lead the AMA session ‘StAI Ahead: Upleveling Yourself and Your Business with AI’. Delegates will have the chance to pose questions directly to Zuckerberg, who will offer a detailed walkthrough of how to leverage AI tools to scale businesses, improve decision-making, and navigate the fast-changing AI landscape.
Following this, the panel ‘AI & the Law: With Great Power Comes Great Responsibility’ will examine how businesses can integrate AI ethically and sustainably. Speakers Paula Murphy (Head of Business Development, Mindway AI), Diane Mullinex (Head of Global Telecom and Gaming Practices, Pinsent Masons) and Andreas Hartmann (Co-founder & COO, VAIX) will explore how AI can be balanced with corporate responsibility, shareholder expectations, and compliance within evolving regulatory frameworks.
In addition, the AI Academy will present four focused case studies, giving delegates practical insights into how companies are applying AI across business intelligence, compliance, and autonomous agents.
Kicking off the series of case studies is the session, ‘Merging AI with BI in a Data-Rich Environment,’ which will examine how AI tools are being used to enhance business intelligence, from generating real-time insights to driving proactive growth strategies. Led by AI and data analytics expert Mayank Pachauri (Founder & CEO, LogNormal Analytics), the session will explore tools such as intelligent alerts, agentic AI, conversational chatbots, and recommendation engines, with an emphasis on delivering fast-paced profitability.
The session, ‘Building Better, Faster & Smarter with AI,’ will follow with a deep dive into how companies are accelerating game development through AI integrationJavier Troncoso (CEO & Co-Founder, InsightPlay.ai), Benjamin Böhle-Roitelet (Co-Founder & CEO, WIDER.ai), and John Caldwell (Co-Founder, i3Soft), joined by C-level executives from top AI-powered providers, the session will offer a thorough examination of how AI is supporting operations across the product lifecycle, from concept and visualisation to coding assistance and regulatory compliance.e.
Shifting focus to the regulatory landscape is the session, ‘Teaching AI to Understand Compliance: Opportunities, Restrictions, and the Power of Human-AI–’ The session will examine how AI is being incorporated into compliance frameworks to monitor regulatory updates, assess risk, and ensure ethical implementation through close human-AI collaboration. It will be led by Ralitsa Eide and Isabelle Zanzer, co-founders of CompliancePlayAI, the first AI program trained exclusively on gambling regulation
Closing out the academy is the session ‘How Autonomous Agents Are Disrupting Industries,’ presented by Gianluca Pereyra, CEO of Enidog, a company developing real-time, autonomous AI tools for esports and competitive gaming. Drawing on his experience in AI coaching and esports, Pereyra will explore the deployment of AI agents in live environments, offering insights into how these agents think, adapt, and operate in dynamic, competitive scenarios.
The AI Academy will feature at the upcoming SBC Summit 2025, SBC’s global flagship event, taking place at Feira Internacional de Lisboa and MEO Arena from 16–18 September. The summit will also host a comprehensive conference programme, an expansive exhibition floor, the Affiliate Leaders Summit and Payment Expert Summit, and a series of evening networking events.
Participation in the Tech Academies is exclusively for Expo+ and VIP Event Pass holders only.
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