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The 10th Sports Betting East Africa+ Summit (SBEA+ 2025) is coming back this May 20–21, 2025, in Dar es Salaam, Tanzania. For the past nine years, this summit has played a big role in growing the sports betting and gaming world in East Africa. It’s a place where experts, companies, and government officials come together to learn, share, and discover the future of gaming in Africa.
This year, the event promises more insight, more innovation, and more connections than ever before.
A Summit That Puts Operators First
SBEA+ 2025 is built with a clear focus helping gaming operators. Whether you’re running a betting platform, providing gaming software, or managing a payment system, this event puts your needs first. The agenda is designed to give useful, clear, and practical ideas that you can use right away.
It’s not just talk. It’s about action how to grow, how to stay legal, and how to keep up with the fast-changing gaming world.
Meet Top Experts and Learn from the Best
The speaker list for 2025 is still under wraps, but previous editions welcomed names like:
- Alvin Joseph from Dice On News
- Brian Ondieki, Executive Director at Bizin Africa iGaming Consult
- Clive Muchoki, CEO of ProSport Games Africa
- Faith Dorothy Ahurira, Women in Games Ambassador, Uganda
- Geoffrey Muindi, CEO of Dive Marketing
These experts shared fresh ideas on marketing, laws, payments, technology, and how to grow a strong gaming brand in Africa.
You can expect 2025 to bring in even more top voices ready to guide and inspire.
A Showroom Full of Smart Solutions
On the exhibition floor, companies from across Africa and around the world will showcase the latest in:
- Sports betting software
- Secure payment systems
- Mobile money tools
- Compliance technology
- Gaming platforms
You can see demos, ask questions, and test tools that could boost your business in real time.
Make Real Connections That Matter
SBEA+ is not just about sitting in a room and listening. It’s about meeting people who can help you grow. From structured networking sessions to informal chats over coffee, you’ll meet:
- Decision-makers in gaming
- Investors and partners
- Regulators and compliance officers
- Tech companies and marketers
These are the people shaping the future of gaming in East Africa. And you can be part of it.
What’s New in 2025? Creative Additions You’ll Love
To make this edition even better, SBEA+ 2025 will introduce:
1. Live Startup Pitch Zone
New businesses will pitch ideas in front of a live audience to get real feedback and maybe investment.
2. Women in Gaming Roundtable
Special space to support and spotlight women leaders, creators, and professionals in gaming across Africa.
3. Mobile-First Focus Sessions
With mobile money and phone-based gaming rising fast in Africa, these talks will focus on how to build strong mobile-first strategies.
4. eSports Mini Arena
A small live demo area where eSports companies and fans can showcase the power of competitive gaming.
These extras will make SBEA+ 2025 stand out and give you something new to take back home.
Why You Should Not Miss SBEA+ 2025
- 1. Understand the Laws:
Africa’s gaming laws are changing fast. Learn how to stay compliant and ahead. - Discover New Tech:
See tools and platforms that make your operations smoother, safer, and more exciting. - Boost Your Marketing:
Get fresh marketing tips that work in the East African gaming world, especially in mobile-first communities. - Network with the Right People:
Make friends, find partners, and meet people who can help your business grow. - Promote Responsible Gaming:
Learn how to protect players, build trust, and create a healthy gaming space.
Big Brands, Big Support
While the 2025 sponsors haven’t been announced yet, past events featured names like:
- BetConstruct
- NascentEdge
- QTech / DSTGaming
This shows the summit’s reputation and value in the international gaming world.
Also Read: SiGMA Asia 2025: Future Of iGaming In Manila, And VIP Retreat In Boracy


