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Day 2 of SiGMA AIBC Eurasia moved at a faster pace and with even stronger business energy. If Day 1 was about introductions and exploring opportunities, Day 2 was about serious discussions, deeper insights, and closing real deals. The exhibition floor was packed, conference rooms were full, and networking areas were constantly busy.
The message of the day was clear the iGaming industry is growing fast, and companies are preparing for the next phase of global expansion.
Conference Sessions Focused on Market Growth
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One of the main highlights of Day 2 was the detailed discussion about market expansion in Eurasia and emerging regions. Industry leaders spoke about how regulation is shaping the future of online gaming. Experts explained that companies must focus on compliance, responsible gaming, and transparency if they want long-term success.
There were also strong conversations about licensing frameworks and how governments are slowly creating clearer rules for operators. This topic attracted operators, legal advisors, and platform providers who are looking to expand into new markets.
The overall tone of these sessions was practical. Speakers shared real experiences, not just theories. They discussed challenges like payment restrictions, advertising limits, and player protection policies. For many attendees, these insights were extremely valuable.
AI and Data Intelligence Took Center Stage
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Artificial intelligence was again a key topic on Day 2, but this time the focus moved deeper into real-life applications. Speakers explained how AI tools help gaming companies improve:
- Player retention
- Fraud detection
- Risk management
- Personalized marketing campaigns
Data intelligence was described as the backbone of modern iGaming. Companies that understand their user data can create better offers and safer platforms. Many experts agreed that smart data usage will decide which brands lead the market in the next five years.
Blockchain discussions also continued, especially around transparency and secure payment systems. Crypto gaming platforms attracted strong interest from affiliates and operators exploring new payment models.
Exhibition Floor Buzzing with Serious Business
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The exhibition floor on Day 2 was even more active than the opening day. Booths were full of meetings, product demos, and partnership discussions. Companies were no longer just introducing themselves they were negotiating deals.
Payment providers and fintech companies remained among the most visited booths. Fast transactions, secure systems, and multi-currency support were major selling points. Many operators were looking for payment partners that can support cross-border expansion.
Affiliate marketing platforms also received strong attention. Performance marketing tools, tracking systems, and automation solutions were widely discussed. It became clear that affiliate marketing remains one of the strongest growth engines for iGaming businesses.
Performance Marketing and Monetisation Strategies
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Day 2 sessions also focused heavily on performance marketing strategies. Industry experts shared insights on how digital campaigns are becoming more advanced and data-driven.
Key topics included:
- Smart user acquisition
- Conversion rate optimisation
- Long-term player value
- Responsible advertising
Speakers emphasized that marketing in gaming is no longer about spending more money. It is about spending smarter. Companies that track user behavior carefully and improve engagement strategies are seeing better results.
Monetisation models were also discussed in detail. Subscription systems, loyalty programs, gamification features, and in-game rewards are helping operators increase player retention. These strategies are reshaping how gaming companies earn revenue.
Startup Innovation and Investor Interest
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The startup zone remained active on Day 2. Several early-stage companies presented new ideas related to AI gaming tools, blockchain integration, and affiliate technology.
Investors showed strong interest in scalable tech solutions. Many startup founders had one-on-one meetings with potential partners and venture capital representatives. Events like SiGMA help young companies gain visibility and credibility in a competitive industry.
The presence of investors added another layer of seriousness to the event. It showed that funding and innovation are strongly connected within the iGaming ecosystem.
Networking Beyond the Stage
Day 2 also offered exclusive networking events and private meetings. These sessions allowed deeper conversations between operators, affiliates, ad-tech leaders, and payment providers.
Many long-term partnerships begin during these informal discussions. Business dinners and side events created a relaxed environment where leaders could exchange ideas openly.
The overall networking environment proved that SiGMA is more than just a conference. It is a place where business relationships are built and strengthened.
A Clear Sign of Industry Evolution
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By the end of Day 2, one thing was obvious the iGaming industry is evolving quickly. Technology, regulation, marketing, and payments are all changing at the same time.
Companies that adapt fast will grow. Those who ignore innovation may fall behind.
SiGMA AIBC Eurasia Day 2 showed a mature and confident industry that is ready for its next stage of global expansion. The conversations were deeper, the partnerships stronger, and the vision clearer.
With one more day to go, expectations were high for even bigger announcements and final deals to close.
Also Read: SiGMA AIBC Eurasia 2026 Day 1: iGaming Meets AI In Dubai
