banner

Top 25 Women Shaping The Future Of iGaming Industry

by iG XP
0 comments
Top 25 Women Shaping The Future Of iGaming Industry

Table of Contents

The iGaming world is growing every day with new leaders and innovators. In new markets like Africa and North America, many people have changed the entire landscape with their skills. Today, we have brought a list of such top professionals who are shaping the future of iGaming.

25. Sasha Boerma: Africa’s iGaming Queen (Split The Pot)

Sasha Boerma has gathered more than 20 years of experience in digital and affiliate marketing. Since January 2025, she has been working in the role of Commercial Director – Africa at “Split The Pot.” It is her responsibility to create new strategies and bring growth in the African market. She has previously held senior roles at companies such as White Label Casinos and Coastline Gaming. Her understanding of the African market is unmatched.

Here are the key highlights of Sasha Boerma’s journey

Professional Roles & Career Progression

  • Commercial Director – Africa, Split The Pot (since Jan 2025): Leads strategy and operations across African markets.
  • Head of Casino & Affiliates, White Label Casinos (May 2024–Jan 2025): Guided affiliate and casino functions during pivotal regulatory changes and Google updates.
  • Head of Affiliates, Coastline Gaming (Mar 2023–May 2024): Built and scaled affiliate partnerships in the Irish market.
  • Head of Affiliates, 4King Media / Slotvibe.com (Apr 2021–Mar 2023): Oversaw affiliate strategy and performance for key iGaming brands.
  • Early experience in advertising and digital marketing with roles at MullenLowe Group, Havas Worldwide, Royal Canin South Africa, and INCE.

Education & Industry Recognition

  • BCom in Business Administration & Management, University of South Africa, 2008.
  • Diplomas in Exercise Science & Brand Communication, Vega School; currently pursuing an Honors in Strategic Brand Management.
  • Named among “Top 50 Most Influential Women in Gaming, Africa” (ranked #52 in 2025 list).
  • Awarded BigAfrica Rising Star in 2024 for her leadership in iGaming and digital marketing.

Speaking Engagements & Thought Leadership

  • Panel Speaker at ICE Barcelona 2025 on emerging markets and localisation strategies.
  • SiGMA Africa 2025: Delivered insights on AI’s role in Africa’s gaming landscape, focusing on responsible gambling and cultural nuances.
  • Speaker at AGE Lagos 2025: Shared innovation strategies and gender-balance perspectives in African markets.
  • Featured in interviews with iGaming Afrika, BettingLadies.com, African Gambit, and WarriorLab discussing affiliate strategy, localisation, compliance, and diversity.

Industry Impact & Expertise

  • 20 years in digital marketing, combining agency, corporate, and consulting expertise into iGaming affiliate leadership.
  • Advocates localisation-first strategies, especially in Africa, emphasising language, culture, data optimisation, and traditional marketing like roadshows & kiosks.
  • AI-powered insights for player protection: experts in behavioural analysis, soft interventions, and cultural adaptation.
  • Champion of women in iGaming, promoting mentorship, representation, and structural support.
  • Strategic affiliate leadership: weathered Google algorithm shifts, emphasised transparency, compliance, player retention, and dual-branding/player acquisition models.

24. Catie Di Stefano: Marketing Expert at Vegas Kings

Catie began her career at Betsson Group in 2011. She has worked in key roles from customer service to VIP management and CRM. Since PASPA was repealed in 2018, she has been active in the North American market. After consulting with brands such as Hard Rock International, she has licensed and launched OnlineGamblers.com in 16 U.S. states from 2022-2024. Today she is the Marketing Director at Vegas Kings and regularly speaks at conferences on responsible gambling and player retention.

Here are the key highlights of Catie Di Stefano’s journey

Early Career in iGaming

  • Entered the industry in 2011, starting at Betsson in Malta as a Swedish-speaking customer support agent.
  • Progressed internally to CRM roles at Betit (later acquired by GiG), eventually serving as a consultant for Hard Rock Atlantic City in New Jersey, including obtaining a vendor license.
  • One of the first professionals in regulated U.S. online sports betting post-PASPA repeal; helped launch Hard Rock’s New Jersey platform.

Thought Leadership & Responsible Gambling Advocacy

  • Panel speaker and moderator at major industry events, including Next.io, SBC Summit North America, and the Player Protection Symposium.
  • Active promoter of responsible gambling, featured in PM Talks, emphasizing industry-wide commitment and education.

Roles in Affiliate & Community Marketing

  • Director of Community Marketing at OnlineGamblers.com: launched the site in 2022, licensed in 16 U.S. states, and navigated the complexities of the U.S. affiliate market.
  • Covered key U.S. trends like sweepstakes casinos and the evolution of iGaming.

Marketing Director Roles

    • Marketing Director at Smartico.ai (from mid-2024): built the company’s brand presence in the U.S. and globally, secured award shortlist mentions, grew LinkedIn followership, spearheaded rebranding, and attended prominent conferences.
      • Led initiatives that boosted Smartico.ai’s LinkedIn to 3,000+ followers and supported sister brand TAP reaching over 1,000 followers.
  • Appointed Marketing Director at Vegas Kings in March 2025:
    • Brings over a decade of iGaming and sports betting expertise to the agency.
    • Represents Vegas Kings at Next.io in New York, helping steer creative, technical, and content strategies for global clients.

Personal Background & Media Presence

    • Multicultural roots: Born in Indonesia, raised in Sweden, based in Spain with family .
    • Content creator on LinkedIn: shares industry trends, insights, and conference experiences .
  • Featured Interviewee:
    • On personalization in gambling: stressed its importance for engagement and retention.
    • Discussed U.S. affiliate strategies, regulatory insight, and sweepstakes casino trends.

Summary of Key Achievements

Area Highlights
Regulated U.S. Market Pioneer Early contributor to New Jersey’s Hard Rock online platform
Affiliate & Community Leadership Built OnlineGamblers.com from the ground up
Marketing Strategy & Growth Boosted brand presence at Smartico.ai and now Vegas Kings
Industry Thought Leader Regular conference speaker, advocate for responsible gambling
Content & Outreach Engaged industry audiences via LinkedIn and media interviews

23. Lyubov Loginova: Strategic Leader in iGaming

Lyubov Loginova is an experienced iGaming professional with a strong profile in strategic planning and affiliate marketing. She has worked for multiple international iGaming companies where her focus has been on growth, compliance and partnerships. Her LinkedIn profile is proof of this expertise. Currently she is working as Managing Director at Slotegrator.

Here are the key highlights of Lyubov Loginova’s journey

Executive Leadership

  • Managing Director at Slotegrator (Prague) since 2016
    Leading a tech provider specialized in iGaming solutions turnkey platforms, casino‑game integration, and licensing across more than 60 projects and 120 professionals.
  • CEO at Alsart Group since 2005
    Guides one of the pioneering firms in the Russian gambling and entertainment space, expanding from traditional casinos to lotteries, exhibitions, dealing centers, Forex, and consulting.

Industry Impact & Business Strategy

  • Pioneered diversification in response to Russia’s 2009 casino restrictions, transforming operations toward raffles, lotteries, bookmaking, dealing centers, Forex, and “play for fun” platforms.
  • International expansion, managing projects across Montenegro, Malta, Latin American, and CIS markets, showcasing strong cross-border strategic execution.
  • Known as an expert in gaming legal systems, her insights help navigate complex regulatory environments and maintain growth under shifting legislation.

Thought Leadership

  • Featured in a 2011 CalvinAyre interview as Head of the Board at Alsart, sharing in-depth knowledge on the Russian gambling industry, legislative impact, online migration post-ban, and market adaptation.

Summary of Achievements

Area Highlights
Leadership Roles Managing Director at Slotegrator; CEO at Alsart since 2005
Market Adaptation Diversified business post-2009 casino ban to stay compliant and profitable
Global Footprint Projects across Europe, Latin America & CIS
Industry Expertise Recognized authority on Russian gaming law and market dynamics
Media Recognition Interviewed by CalvinAyre on industry trends and strategy

22. Sabrina Govender: Tech Leader of EasyGames

Sabrina has been the General Manager of EasyGames since December 2024. She handles operations and strategic goals in the technology and gaming sector. Risk management and compliance are her strong areas. In the role of Project Manager Team Lead, she implemented new innovations and did amazing work in process optimization. Today, she is the key personality behind the strong growth of EasyGames.

Here are the key highlights of Sabrina Govender’s journey

Current Leadership Role

  • General Manager – EasyGames (from December 2024)
    Oversees company operations and strategic objectives in iGaming and technology. Previously served as Project Manager Team Lead, managing project teams and driving innovative solution implementation.

Early Career & Technical Excellence

  • Project Manager Team Lead at EasyGames
    Joined two years ago, leading multiple complex projects aligned with company strategy. Known for optimizing processes, clear communication, efficient resource management, and delivering high player satisfaction.
  • Foundation in Application Development & ICT
    Holds an Honours degree in ICT and started in iGaming through university vacation work with a tier‑1 operator. Built expertise in application development, player engagement, and regulatory compliance.

Skills & Impact

  • Risk Management & Regulatory Compliance
    Strong background in navigating compliance and risk frameworks within digital gaming environments.
  • Operational Process Optimization
    Proven track record of improving operational workflows and team collaboration to enhance efficiency and results.
  • Team Leadership & Innovation Advocacy
    Leads innovative gaming feature development, integrating advanced technologies to elevate player experiences.

Vision for African iGaming

  • Featured in African Gambit (August 2024) as a thought leader shaping iGaming growth in Africa, emphasizing her technical acumen, continuous learning, and passion for innovation.

Continuous Growth & Recognition

  • Progressed from technical roles to senior leadership, showcasing upward mobility through merit, skill development, and strategic vision.
  • Actively recognized by industry peers and media, reflecting her influence and growing reputation in the iGaming technology sector.

21. Anna Sainsbury: Co-Founder of GeoComply

Anna co-founded GeoComply, which focuses on providing geolocation solutions to the iGaming industry. For over 10 years, she has worked with regulators, operators and suppliers to build the standard for secure and compliant gaming. Her technology ensures industry integrity and user safety. Her work has become a strong foundation in the iGaming world.

Here are the key highlights of Anna Sainsbury’s journey

Entrepreneurial & Leadership Milestones

  • Co‑Founder & CEO of GeoComply (2011–2018; returned as CEO in Jan 2022):
    Led the company from a 4‑person startup to a global geolocation compliance powerhouse with over 400–500 employees, processing 3+ billion transactions annually across 400+ million devices.
  • Achieved Unicorn status: GeoComply surpassed a US $1 billion valuation under her leadership.
  • Oversaw key acquisitions: Including the 2023 acquisition of OneComply.

Awards & Industry Recognition

  • American Executive of the Year, Global Gaming Awards (2020, 2021).
  • Digital Product of the Year, Global Gaming Awards (2021, 2022) earned by GeoComply’s IDComply.
  • Responsible usiness of the Year, Global Gaming Awards Las Vegas (2018, 2020).
  • RBC Momentum Award, Canadian Women Entrepreneur Awards (2021).
  • Business in Vancouver Forty Under 40 (by 2022).
  • Business Woman of the Month, CanadianSME magazine (July 2023).
  • EY Entrepreneur of the Year nominee, BC Business (2022).

Board Roles & Education

  • Board Member, American Gaming Association (since Jan 2019).
  • Board Member, MVB Bank (Sept 2020–May 2022).
  • Adjunct Professor & Course Lead, UNH Franklin Pierce School of Law (2019).

Product & Market Achievements

  • GeoComply’s tech now supports major clients like DraftKings, FanDuel, Amazon Prime Video, BBC, MGM, Nextdoor.
  • Licensed as geolocation/fraud-prevention provider in Maryland (Nov 2022), and held a conditional licence in Ohio (Sept 2022).
  • Launched Chargeback Integrator with New Jersey’s Resorts Digital in Oct 2022.
  • Expanded operations: opened a new Canadian office to serve Ontario (Nov 2022).

Social Responsibility & Inclusion

  • Founded Conscious Gaming (non‑profit) promoting responsible gaming tools, self‑exclusion, and safer industry practices.
  • GeoComply CSR initiatives support child protection and anti‑exploitation organizations like Child Rescue Coalition and National Centre for Missing & Exploited Children.
  • Gender diversity advocate: has maintained 50 % female leadership, offers return‑to‑work programs, scholarships, and internal development e.g. Oxford Strategic Leadership Program.

Media & Speaking

  • Speaker at ICE Barcelona 2025 on managing growth, risk & regulation in online gaming.
  • Featured in major outlets (e.g., BC Business, CanadianSME, Women of Influence) for her leadership and influence.

20. Dijana Radunović (AskGamblers)

Dijana Radunović is the General Manager of AskGamblers, one of the most trusted online gambling platforms in the world. Under her leadership, AskGamblers has launched several new features, such as AskGamblers Sports in 2024, which includes sportsbook reviews and betting insights. The platform provides reviews, dispute resolution and responsible gambling tools for players. Dijana has driven the platform to a player-first approach, which is why AskGamblers honors the industry’s top casinos and game providers with its AskGamblers Awards each year. Her smart planning has made the platform even more trusted and user-friendly.

Here are the key highlights of Dijana Radunović’s journey

Current Roles & Leadership

  • General Manager at AskGamblers (Gentoo Media) since October 2023, overseeing all aspects of the brand and its strategic direction.
  • Senior Director of Sales at Gentoo Media (May 2025–present), leading the global sales strategy across iGaming brands.

Major Promotions & Impact

  • May 2025: Promoted to Senior Director of Sales at Gentoo Media, underscoring over seven years of commercial success in iGaming.
  • October 2023: Appointed General Manager of AskGamblers, one of the flagship brands in the company’s portfolio.

Industry Presence & Speaking Engagements

  • Featured Speaker at iGB LIVE! 2024 and 2025, leading panels on topics like affiliate strategies and player protection.
  • Panelist at SiGMA’s World’s Gaming Festival in Belgrade, showcasing her thought leadership.

Contributor to Affiliate & Player Advocacy

  • Highlighted for her work with AskGamblers’ Casino Complaint Service and prestigious AskGamblers Awards, emphasizing transparency and player-centric affiliate partnerships.

Career Journey

  • Prior to 2019: Built her foundation as Co-founder & Marketing Manager at FishFlash and held several sales leadership positions in tech and media within the region.
  • 2019–2023 at Catena Media: Served in roles including Senior Account Manager, Team Lead for account management, and Culture Ambassador, playing a key role in affiliate and partnership growth.

19. Maarja Part (Yolo Group)

Maarja Part is a member of the Supervisory Board of Yolo Group and has previously been the CEO of the company. She has more than 10 years of experience in the iGaming industry. When she was the CEO, she expanded the company’s B2C and B2B products significantly. Her focus in the online gaming industry has always been on innovation and strategic growth. Her planning and management skills have made the Yolo Group successful in a dynamic and competitive market.

Here are the key highlights of Maarja Part’s journey

Career Progression at Yolo Group

  • Started in customer support (2010) with a team of just six people, then advanced through finance and operations roles before becoming CEO in 2020 during a pandemic and geopolitical uncertainty.
  • As CEO, expanded Yolo Group to nearly 850 employees and multiple global offices, spanning B2C and B2B gaming verticals like Bitcasino and Sportsbet.io
  • Oversaw strategic growth of the company from a small startup to a globally recognized iGaming leader.
  • Served as CEO until October 2023, then transitioned to a member of the Supervisory Board.

Industry Recognition & Awards

  • In 2022, her team at Yolo received multiple Women in Gaming Diversity Awards nominations, including hers for Leader of the Year.
  • Recognized by Estonian financial daily Äripäev as one of Estonia’s top national leaders, based on the economic impact of her company.

Leadership Highlights & Vision

  • Emphasized a customer-centric philosophy “putting them at the centre of the universe” driving product strategy and user experience.
  • Pioneered cryptocurrency integration at Bitcasino and Sportsbet.io, enhancing KYC/AML through blockchain tools.
  • Advocated for diversity and inclusion, stating:
    “It’s not about having equal numbers of men and women  it’s about building sustainable, talented, superstar teams  Diverse in background, opinions, experiences and talent.”

Organizational & Governance Roles

  • Transitioned from CEO to a Supervisory Board member at Yolo Group in October 2023.
  • Previously held leadership roles as CFO and COO, overseeing financial operations and scaling initiatives.

18. Emily Micallef (CEO of SiGMA Group)

Emily Micallef serves as CEO of SiGMA Group, whose main goal is to make Malta a global hub of iGaming and digital innovation. Emily focuses on innovation, education and international collaboration. Under her leadership, SiGMA has organised multiple global iGaming expos and events to grow Malta’s brand value globally. Her work supports Malta’s digital economy and brings new talent into the industry.

Here are the key highlights of Emily Micallef’s journey

Career Progression

  • CEO, SiGMA Group: October 2023 to present
    Emily was promoted to CEO of SiGMA Group in October 2023, leading global events, media, and operations across gaming, tech, and conferences.
  • COO, SiGMA World / SiGMA Group: October 2022 to October 2023
    As COO, she oversaw large-scale operational management for SiGMA World, AIBC Summit, and related brands.
  • Events Director, SiGMA Group: August 2019 to October 2022
    Directed key flagship events like SiGMA World, AIBC, MedTech World, and helped transition SiGMA from a regional to an international platform.
  • Sales & Operations Manager, SIT:  Special Interest Travel & M. Demajo Group May 2008 to July 2019
    Spearheaded complex logistical and sales operations in the travel sector over more than a decade.

Major Milestones as a Leader

    • Global Expansion of SiGMA Events
      Under her influence, SiGMA launched its first international edition in Dubai and expanded to major cities including Cape Town, São Paulo, Manila, Rome, Colombo, and more in 2025.
    • 2026: SiGMA World usually hosts seven events annually, but in 2026, an eighth event has been added – Mexico City, scheduled for September 2026
  • Record-Breaking Attendance and Delegates
      • SiGMA Europe 2022 (Malta Week): Over 25,000 delegates participated. Emily orchestrated VIP hospitality, enhanced delegate experiences, and logistics, including flying in 300 top affiliates as part of the “300 Spartans” campaign.
      • SiGMA East Europe, 2024 (Budapest): Attracted more than 10,000 attendees, featured 200+ exhibitors and raised €83,500 for charity, including auctions (e.g., €40K for a Sandra Kowalskii painting).
  • Major Fundraising via SiGMA Foundation
    • 2022 (week in Malta): Sold gala tickets and ran auctions to raise ~€109,500 for a school project in Ethiopia.
    • 2023: SiGMA Foundation generated over €200,000 to fund global initiatives including a hospital in Peru, MMA centre in Brazil, and a community centre in the Philippines.

Leadership Insight & Recognition

  • Event Innovation: Introduced VIP badge collections, expanded food offerings (vegan/vegetarian), and curated top-tier speakers and guests (e.g., Roberto Carlos, delegates from Ghana and Curacao).
  • Operational Excellence: Heads a team of over 200 strong, with offices across six locations, ensuring global events maintain high quality and logistical smoothness.
  • Strategic Vision: Guided SiGMA’s global roadmap from launching a South Asia edition in Sri Lanka (2025) to expanding the SiGMA Poker Tour in Asia and Europe.

Speaking & Media Presence

  • Multiple Industry Interviews: Featured widely, including exclusive interviews on SoloAzar discussing the success of SiGMA Europe 2022 and SiGMA East Europe 2024.
  • Featured Content Creator: Spotlighted in videos, industry highlights and recognized in job promotions (e.g. “Emily Micallef Promoted to CEO level at SiGMA Group”)

Expertise & Personal Skills

  • Experience: 15+ years in events and logistics, fluent in Maltese and English, recognized for detail orientation, creativity, and determination.
  • Core Strengths: Strong project and team leadership, operational excellence, strategic expansion and community fundraising.

17. Helen Walton (Gamevy & Gluck Games)

Helen Walton is a creative mind and business strategist who is the co-founder of Gamevy and Gluck Games. She introduced the concept of designing gambling content in a fun and gamified way. Whatever their games are, they are skill-based and interactive, offering a different experience from regular slots. Helen aims to promote responsible gaming and gender diversity in the iGaming industry. She has also become a speaker at multiple industry conferences, where she shares insights on future-ready gambling models.

Here are the key highlights of Helen Walton’s journey

 Summary of Current Role and Impact

Role Achievement
Co‑Founder & CCO, G Gaming Grew a startup into a global studio supplying casino games to 800+ operators.
Speaker & Industry Thought Leader Frequent presenter at ICE Vox, iGB L!VE, and ICE Barcelona conferences
Podcast Guest Shared strategic lessons on entrepreneurship and team-building
UKGC Industry Forum Member Advocating for social responsibility in gambling regulation
Consumer Brand Specialist Prior work across household-name products and sectors

16. Augusta Dragic (Superbet)

Augusta Dragic is a successful entrepreneur and philanthropist who co-founded Superbet Group in 2008. Today it has become the leading gambling operator in Romania and Eastern Europe. She was originally a doctor, but she shifted her career and made her mark in the business world. Augusta is now the president of the Superbet Foundation, where she works to uplift the community through education and sports programs. She has grown Superbet significantly in HR and business development.

Here are the key highlights of Augusta Dragic’s journey

Education & Early Career

  • Graduated in 1992 from “Carol Davila” University of Medicine and Pharmacy, Bucharest.
  • Worked as a trainee surgeon and resident in thoracic surgery and ophthalmology until 2001.

Transition to Entrepreneurship

  • Pivoted from medicine to business in 2001, gaining diverse entrepreneurial experience from 2002–2008 in sectors such as education, foreign trade, automobile imports, and wood production.
  • Co‑founded Superbet Group in 2008 with her husband, Sacha Dragic. The company has grown into Romania’s market‑leading betting operator with strong international expansion.

Leadership Roles at Superbet & Beyond

  • Served as Chief Human Resources Officer (CHRO) at Superbet until 2020, overseeing key aspects of talent, culture, and organizational growth.
  • Since 2019, holds a seat on the Board of Directors of the Superbet Foundation, later becoming its President.
  • In April 2023, was appointed to the Board of Directors of One United Properties, with the term lasting until April 2025.

Strategic Investments

  • Together with Sacha Dragic through D Craig Holding, she acquired an 80% control of Queens Horeca Management, operator of the Mercure Hotel near the Iron Gates, in October 2023.
  • Holds a 25% stake in D Craig Holding and is connected via investment vehicle’s acquisition of 2 million and 916 000 shares in One United Properties during 2024 through D Craig Holding/D Craig Investment .

Philanthropy & Social Impact

  • As President of the Superbet Foundation, spearheaded initiatives that integrate chess into schools, promoting strategic thinking among youth.
  • Played a pivotal role in organizing Romania’s stage of the Grand Chess Tour 2025, collaborating with Garry Kasparov and Vishy Anand to highlight her foundation’s commitment to intellectual sports.

15. Irina Cornides (Pragmatic Play)

Irina Cornides is the Chief Operating Officer of Pragmatic Play and is focused on the company’s global growth strategy. Since joining in 2022, she has played a key role in Pragmatic’s expansion, particularly through strategic partnerships and entry initiatives into new markets. Irina has a strong background in commercial leadership, having previously led the fastest-growing division of Gamesys Asia. She also has experience with brands such as Mandalay Media Group and BGO Group, where she developed high-performing teams and revenue-driven strategies.

Here are the key highlights of Irina Cornides’s journey

Current Role: COO at Pragmatic Play

  • Appointed Chief Operating Officer in January 2022 to drive strategic expansion across slots, live casino, sports, and bingo verticals.
  • Leads operational execution as part of the core leadership team, overseeing multi-product growth.

Gaming Intelligence “Hot 50” Recognition

  • Featured multiple times in Gaming Intelligence’s prestigious Hot 50, including:
    • 2024: for her transformative impact at Pragmatic Play, boosting slots output (7 releases/month), expanding live casino studios in Romania and a hub in Bulgaria.
    • During her tenure at Gamesys/Intertain, she was recognized in 2016 (as CRO of Intertain) and again in 2020 (as CCO at Gamesys).

Previous Senior Leadership Roles

  • Chief Commercial Officer, Asia & ROW, Gamesys (now Bally’s)
      • Led the fastest-growing regional division until Bally’s acquisition in Oct 2021.
  • Chief Executive Officer, Jackpotjoy division, Gamesys
    • Oversaw the UK’s leading bingo brand, holding ~22% market share.
  • Chief Marketing Officer & Chief Revenue Officer, Gamesys/Intertain (predecessor to Jackpotjoy).
  • Managing Director, Mandalay Media Group (prior to its acquisition by Intertain).
  • Head of Bingo, BGO Group & Direct Marketing Manager, PartyGaming (now Bwin).

Founder: Cresco Consulting

  • Started an independent consultancy focused on strategy and marketing support for SMEs.

Education

  • Holds a Bachelor’s degree in Economics and an MBA from University College London (UCL) and the London School of Economics (LSE), both with distinction.

Industry Influence & Thought Leadership

  • Featured at ICE Barcelona 2025 speaking on DEIB allyship and leadership in gaming.
  • Advocates product innovation and multichannel integration, emphasising portfolio diversification across slots, live casino, and bingo.

14. Brittney Moraca (ARIA Resort and Casino)

Brittney Moraca is the Director of Hotel Operations at ARIA Resort & Casino in Las Vegas, a role she has held since January 2024. With over 15 years in luxury hospitality, she has extensive experience managing hotel operations and guest experiences across top MGM Resorts properties, including Vdara, Mandalay Bay, Bellagio, and MGM Grand. Moraca holds a Bachelor of Science in Hospitality Administration from the University of Nevada-Las Vegas. She is recognised for her leadership in enhancing guest satisfaction and operational excellence in luxury hotels and has been nominated for the J. Terrance Lanni Award for Excellence by MGM Resorts International.

Here are the key highlights of Brittney Moraca’s journey

Current Role:

Brittney Moraca is the Director of Hotel Operations at ARIA Resort & Casino in Las Vegas, Nevada. She assumed this position in January 2024 and is responsible for overseeing hotel operations at this high-profile luxury property.

Professional Background:

Moraca has over 15 years of experience in luxury hospitality, with a career focused on delivering exceptional guest experiences and fostering positive work environments. Her previous roles include:

  • Director of Hotel Operations at Vdara Hotel & Spa (Dec 2021 – Jan 2024)

Director of Guest Experience at MGM Resorts International, covering Mandalay Bay, Delano Las Vegas, and Luxor Hotel & Casino (Sep 2020 – Dec 2021)

  • Senior Hotel Operations Manager at Bellagio (Jun 2020 – Sep 2020)

Director of Hotel Operations and Director of Guest Experience at Mandalay Bay Resort and Casino (2016–2020)

  • Senior Hotel Operations Manager and Manager of Guest Experience at MGM Grand Hotel & Casino Las Vegas (2014–2016)

Multiple operations and management roles at Vdara Hotel & Spa, starting as an intern in 2009 and progressing to Hotel Operations Manager.

Education:

Moraca holds a Bachelor of Science in Hospitality Administration/Management from the University of Nevada-Las Vegas (2006–2011).

Expertise & Achievements:

Her expertise covers hospitality management, hotel operations, guest service management, employee training, pre-opening experience, and luxury guest experience. She was also a nominee for the J. Terrance Lanni Award for Excellence issued by MGM Resorts International in January 2014.

Industry Involvement:

Moraca is active in talent acquisition and leadership development within the hospitality sector. She has publicly promoted career opportunities and leadership roles at both ARIA and Vdara, emphasizing her commitment to team building and operational excellence.

About ARIA Resort & Casino

  • Aria Resort & Casino skyscraper in Las Vegas seen from above at sunrise or sunset, December 2013
  • Aria Resort & Casino skyscraper in Las Vegas seen from above at sunrise or sunset, December 2013 

ARIA Resort & Casino is a flagship luxury property on the Las Vegas Strip, known for its modern design, advanced technology, and commitment to guest service. The resort features:

  • Over 4,000 rooms and suites
  • 150,000 sq ft of gaming space
  • Multiple award-winning restaurants and amenities
  • LEED Gold certification for environmental design

Moraca’s leadership role at ARIA places her at the center of one of Las Vegas’s most prestigious hospitality operations, where she continues to drive innovation and guest satisfaction.

13. Ruzanna Elchyan (BetConstruct)

Ruzanna Elchyan is the Head of Gaming at BetConstruct and has 12+ years of experience in the iGaming industry. In October 2023, she introduced the B.F.T.H. Arena Best FTN Game Awards, which honor the best blockchain-based games. Ruzanna’s focus is on gaming innovation, player experience and tech-driven solutions. She leads every gaming product that BetConstruct launches. She has played a major role in making BetConstruct a global gaming solutions leader.

Here are the key highlights of Ruzanna Elchyan’s journey

Leadership in Gaming & Innovation at BetConstruct

  • Head of Gaming at BetConstruct: Leads gaming operations within the SoftConstruct ecosystem, which includes Fast Bank, Fast Media, Fastex and BetConstruct itself.
  • Championing In-House Innovation: Spearheaded BetConstruct’s internal game development programs, fostering creativity and rapid product rollout.

Founder & Host of B.F.T.H. Arena Awards

  • Created and launched the B.F.T.H. Arena Best FTN Game Awards, a distinctive platform celebrating innovation in iGaming, crypto and Web3.
  • Pioneered awards for bespoke & branded games, uniquely recognizing NFTs and Web3-integrated gaming a first in industry events.
  • Oversaw expansion to 16 categories in the third edition, including new VR/3D metaverse spaces (YoCerebrum), innovative gamification, and rising-star recognitions.
  • Integrated the Ortak NFT platform, launching the first live NFT collection on stage in July 2024, adding several NFT-focused award categories and Ortak “Assigned Rewards” for top-performing collections.

Building the Ortak Ecosystem

  • Launched Ortak within SoftConstruct’s Fastex ecosystem (December 2023), enabling game developers to create NFT marketplaces, collections, and white-label B2B NFT solutions.
  • Drove adoption, listing 30+ casino games on Ortak.me, including first live-stage collection based on PopOK’s First Balloon.

Strategic Partnerships

  • Partnered with AvatarUX, incorporating popular titles like TikiPop™ and CherryPop™, signaling BetConstruct’s expansion of its gaming portfolio.
  • Developed collaboration with RubyPlay, strengthening game development synergies around BetConstruct’s characters like “Mr First”.

Impact on Industry

  • Boosted developer & player engagement: Awards and Ortak have fostered innovation, creator recognition, player participation via NFT unlocks, and new monetization pathways.
  • Promoted Web3 on a global stage, adapting the Awards and product innovations to reflect VR, blockchain, metaverse, and gamification trends.

12. Claudia Heiling (Golden Whale)

Claudia Heiling is the Co-Founder and Chief Operating Officer of Golden Whale, a company that’s revolutionising the iGaming industry using artificial intelligence (AI) and machine learning (ML). With a sharp focus on player engagement, retention, and data-driven decision-making, Claudia has played a vital role in building a platform that empowers gaming operators to grow smarter and faster.

Before Golden Whale, Claudia worked at Greentube, where she gained deep insights into both B2C and B2B online casino ecosystems. Today, she leads the operations and product strategy at Golden Whale, helping iGaming companies use real-time ML tools to analyse user behaviour and optimise player lifecycles.

Here are the key highlights of Claudia Heiling’s journey

Career & Achievements

  • Started her journey at Greentube, where she helped roll out new games and portals across B2C and B2B markets .
  • Co-founded Golden Whale to deliver infrastructure that combines ML, data science, and real-time orchestration for smarter user engagement.
  • In 2024, Golden Whale doubled or tripled growth in established operations by optimising bonuses and gamification under Claudia’s guidance.

Thought Leadership

  • Spoke at iGaming Club Malaga 2025, discussing the real-world capabilities of “AI Agents.”
  • Participated in a panel at Pocket Gamer Connects Helsinki 2024, focusing on games-as-a-service strategies and lifetime engagement.
  • Featured in roundtables and features on ESG & CSR, emphasising sustainable and ethical business practices in iGaming.

Vision & Impact

  • Passionate about reducing the “noise” in marketing by focusing on personalization and operational impact.
  • Drives innovation through her “Learning LOOP” approach adapting ML models in real time for max player value.
  • Aims to help operators leverage tech to its fullest from retention to acquisition and bonus management.

11. Oksana Tsyhankova (Soft2Bet)

Oksana Tsyhankova is the marketing head at Soft2Bet, where she leads brand expansion and regional targeting strategy. Her leadership has launched brands like Betinia, CampoBet and QuickCasino in regulated markets like Denmark, Sweden and Romania. Oksana has also promoted MEGA (Motivational Engineering Gaming Application), which is an innovative combo of gamification and engagement tools. Her work boosts player retention.

Here are the key highlights of Oksana Tsyhankova’s journey

Professional Roles & Career Progression

    • Chief Marketing Officer (CMO), Soft2Bet (from Nov 2023)
      Promoted from COO to lead the company’s marketing and brand initiatives on a global scale.
    • Chief Operating Officer (COO), Soft2Bet (2018–Dec 2023)
      Led operations, scaling Soft2Bet’s platform, brands, and team across multiple regulated jurisdictions.
  • Previous roles:
    • Operations Director at an undisclosed company (2018–Jul 2021)
    • Marketing & Market Strategy at Ruche (2017–2018)
    • Group Brand Manager, New Products Group (2014–2017)
    • Trade Marketing Manager, OJSC Myronivsky Hliboproduct (2008–2013).

Education & Certification

  • Specialist degree in International Economics, Economics and Humanities Institute (1997–2002).
  • Certified Data Protection Officer (GDPR), ADVISORY 21 Malta (2019).

Operational & Strategic Achievements at Soft2Bet

  • Secured Irish and Danish iGaming licenses in 2022, enabling market expansion in Europe.
  • Oversaw rapid team growth to over 1,000 employees, expanding the company’s operational footprint and leadership team.
  • Launched flagship brands in new markets: Betinia (Sweden), CampoBet, QuickCasino, among others tailored to local regulations and preferences.
  • Spearheaded MEGA gamification platform, boosting user engagement and retention via personalized game experiences and interactive features.
  • Drove 46% year‑over‑year revenue growth in 2023 across B2C and B2B verticals, largely attributed to MEGA’s performance.

Awards, Recognition & Speaking

  • Led industry-focused events and engagements, including workshops at iGB Live and coverage at ICE, SiGMA, SBC, and Brazilian iGaming Summit.

Culture & Engagement

  • Championed Soft2Fest, the company’s annual anniversary celebration bringing together employees and 250+ partners in Cyprus during the firm’s sixth anniversary.
  • Pioneered social initiatives and user-centric features such as live gaming events, loyalty programs including Colossus prizes, and responsible gaming tools.

10. Ebba Arnred (Play’n GO)

Ebba Arnred is the Chief Marketing Officer (CMO) and co-founder of Play’n GO, a company known for developing some of the most iconic online casino games in the world. Since 2015, she has led the global marketing strategy, turning Play’n GO into a household name in iGaming.

Before becoming CMO, she served as Director of Account Management and earlier as Head of Marketing and CRM, where she built the foundations of the company’s customer engagement and branding strategy.

Here are the key highlights of Ebba Arnred’s journey

Leadership & Career Growth

  • Co-founder and Chief Marketing Officer at Play’n GO, a major global iGaming supplier active in 30+ regulated markets, including North America.
  • Progressed through critical roles at Play’n GO: started as Head of Marketing & CRM (2007–2010), then Director of Account Management (2010–2015), before stepping into her current CMO role in 2015.

Global Expansion & Market Impact

  • Spearheaded Play’n GO’s entry into the US market, securing operations in five states (MI, NJ, WV, PA, CT) and two Canadian provinces, partnering with major operators like BetRivers, PlayStar, and DraftKings.
  • Helped elevate Play’n GO’s brand from B2B to widely recognized B2C status, transforming its positioning and expanding audience reach.

Industry Leadership & Recognition

  • Featured in the Gaming Intelligence Hot 50 list for her continuous efforts in growing Play’n GO’s global footprint and innovation initiatives.

Awards & Product Excellence

  • Orchestrated Play’n GO’s triple win at the 2023 5Star Media Starlet Awards Slot Provider, Mobile Supplier, and Game of the Year.
  • Under her leadership in 2024, Play’n GO won Game Studio of the Year at the CasinoBeats Game Developer Awards two years running and was also awarded Best Music/Soundtrack for Hugo Legacy.
  • In 2024, the company earned five awards at the 5 Star Media Awards, including Slot Supplier and RNG Casino Supplier, with Ebba personally among the honorees.

9. Stephanie Harvey, aka “MissHarvey”

Stephanie Harvey, better known in esports circles as “MissHarvey,” is a former professional Counter-Strike player, game designer, and strong advocate for women in gaming. As a five-time world champion and vocal industry figure, she uses her platform to combat toxicity, promote diversity, and support inclusion in the broader iGaming and esports industries.

With experience working at Ubisoft and other global gaming companies, MissHarvey also serves as a consultant and public speaker, discussing the challenges and opportunities for women in competitive and iGaming spaces.

Here are the key highlights of Stephanie Harvey’s journey

Competitive Gaming

  • Five-time female world champion in Counter‑Strike (CS 1.6 & CS:GO).
  • Professional career spanning 2003–2019, featuring top-tier teams like CheckSix Divas, SK Ladies, UBINITED, and CLG Red.
  • Won multiple ESCW Women’s tournaments: 2011 & 2012 with UBINITED, and another in 2015 with CLG.CS Red.
  • First all-female CS:GO team to move into a gaming house and compete in men’s events in 2016.

Broadcasting & Talent

  • Served as Commentator/Host at various events, such as the missharvey Invitational, Super Girl Gamer Pro, and Knights Sakura Cup, across 2021–2024 in VALORANT.

Esports Leadership & Development

  • Director of Business Development (and later Director of Franchise Development & Outreach) at Counter Logic Gaming, focusing on inclusive programming and female representation.
  • Currently Chief Culture Officer at FlyQuest, per Liquipedia.
  • Previously a Game Designer at Ubisoft Montréal, contributing to titles like Far Cry: Primal and Just Dance 3.

Awards & Recognition

  • Forbes 30 Under 30 in Gaming (2014).
  • BBC 100 Women list (2016).
  • Winner of Canada’s Smartest Person (Season 3, 2016) awarded $20,000, which she donated to Opération Enfant Soleil.
  • Esports Awards’ Lifetime Achievement Award (2021).
  • First CS:GO player (female) to receive that Lifetime Achievement Award.

8. Marina Ilina (PIN-UP Global)

Marina Ilina is the Founder and CEO of PIN-UP Global, a fast-growing ecosystem that spans iGaming, tech, and business support services. Under her leadership, PIN-UP has evolved into a multinational enterprise, delivering high-performance products and services to operators across regulated markets.

Known for her passion for digital innovation, Marina focuses on creating inclusive teams, scaling operations, and driving the future of tech-enabled iGaming platforms. With offices in multiple countries and a growing portfolio of digital ventures, she is a powerhouse in modern iGaming entrepreneurship.

Here are the key highlights of Marina Ilina’s journey

Recognitions & Awards

  1. Leader of the Year – SBC Summit Barcelona 2023
    Marina was honored with the prestigious “Leader of the Year” award at the SBC Summit in Barcelona, acknowledged for her exceptional leadership, experience, and expertise in the iGaming and sports betting industry 
  2. Named among “20 Women in Tech” by Forbes Cyprus (2023)
    She was included in Forbes Cyprus’s list of the top 20 women in technology, spotlighting her influence and impact in the tech space.
  3. Multiple SiGMA & industry awards (2023)
    Under her leadership, PIN‑UP Global secured 16 industry distinctions across key conferences in 2023.

Business Growth & Innovation

    1. Series of fast product launches in 2023
      PIN-UP introduced proprietary tools: AI-driven anti-fraud systems, personalized user UX, a B2B product suite, and an automated “Casino Healthchecker” for bug detection.
  • Geographic & segment expansion

    • Now active in 7–9 countries, including new offices in India.
    • The ecosystem has grown to include eight segments: TECH, BUSINESS, CRM, TRAFFIC, PLAY, CARE, TEAM, and INVESTMENTS.
  1. Team scaling & structure innovation
    Built a network-structured organization populated by passionate professionals outfitted with its own social network, intra-corporate currency, recreational events, and a 2,400+ strong digital team

7. Liv Boeree

Liv Boeree is more than just a professional poker champion; she’s a science communicator, philanthropist, and motivational speaker. With a background in astrophysics, she’s known for combining logic, psychology, and data-based decision-making to succeed in high-stakes environments. A former EPT and WSOP winner, Liv uses her platform to promote rational thinking and ethical decision-making both in poker and beyond.

She co-founded Raising for Effective Giving (REG) a charity that encourages the poker community to donate to the most effective organizations in the world. Liv continues to influence the iGaming space as a speaker, educator, and advocate of smart, responsible gaming.

Here are the key highlights of Liv Boeree’s journey

Academic & Early Life

  • Graduated with First-Class Honours in Physics with Astrophysics, University of Manchester (2005).
  • Played lead guitar in heavy-metal bands (Dissonance & Nemhaim) during her university years.
  • Modeled for alternative clothing brands like Alchemy Gothic.

Poker Career

  • Nicknamed “Iron Maiden” and “Poker Queen”.
  • First female to win both a WSOP bracelet and an EPT title.
  • European Poker Tour (EPT) Sanremo Champion (April 2010) – €1,250,000 (~US $1.7M), 3rd woman ever to claim EPT main event .
  • WSOP Tag-Team Championship Winner (2017) – $273,964 with Igor Kurganov.
  • Won $150,000 on Poker After Dark (2017).
  • Secured 3rd place in EPT Barcelona High Roller (2015) – ~€391,000.
  • Three-time Global Poker Index European Female Player of the Year (2014, 2015, 2016); Europe’s Leading Lady (2010).
  • Long-standing member of Team PokerStars Pro (2010–2019).
  • Team Manager for “The London Royals” in Global Poker League (2016).
  • Retired from full-time poker (late 2019), but made a comeback at WSOP Bahamas 2024: 4th in $25K Super Main Event for US $2.8M, the largest-ever female cash, ranking her 4th all-time among women.
  • Total live earnings have grown to over US $6.67M, with initial figures around $3.8M by 2020.

Media & Television

  • Appeared/co-hosted on shows like Channel 4’s UK & Ireland Poker Tour, Discovery Channel’s Weird Earth and Mind Control Freaks, Red Bull TV’s MindGamers, NBC’s Heads Up Poker, Channel 4’s Shark Cage, BBC⁴’s The Joy of Winning, BBC Breakfast, ITV’s Golden Balls (won £6,500), BBC2’s Christmas University Challenge, and featured in Dutch film The Host (2020).

Science Communication & Public Speaking

  • Delivered TEDxManchester (Feb 2018) and spoke at official TED 2018 in Vancouver on decision-making from poker.
  • Also a speaker at Oxford Union (2016), Cambridge Jesus College (2017), Cheltenham Science Festival, Web Summit Dublin, Effective Altruism Global @ Google HQ, DEVCON, and TEDAI “The Dark Side of Competition in AI” (2023).
  • Her TED talks and content on probability, decision-making, game theory, AI, and effective altruism have amassed over 3 million views.
  • Regular guest on podcasts like Lex Fridman, Mindscape, and appears on YouTube science series such as “Amazing Science Adventures” and Big Think.

6. Clemence Dujardin (MyAffiliates)

Clemence Dujardin has been the Group CEO of MyAffiliates since 2012, playing a vital role in making it one of the leading affiliate tracking software platforms in the iGaming world. Known for her strategic leadership and consistent innovation, she has helped numerous gaming operators streamline their affiliate operations with efficiency and transparency.

Her achievements haven’t gone unnoticed. Clemence was named Malta’s Best Gaming Woman Leader of the Year in both 2018 and 2019. She also earned the CEO Woman of the Year title at the prestigious SiGMA Awards in 2021.

A frequent speaker at global iGaming events, Clemence regularly shares her insights on affiliate marketing, gambling tech, and the growing need for data-driven decision-making and transparency in partnerships. Her influence continues to shape the future of affiliate marketing in iGaming.

Here are the key highlights of Clemence Dujardin’s journey

Awards & Recognition

  • Malta’s Best Gaming Woman Leader – Awarded twice (2018 & 2019) for her exceptional leadership in the gaming sector.
  • CEO Woman of the Year – Honored at SiGMA in 2021 for outstanding performance as a leader in the tech and gaming industry.

Speaking Engagements & Thought Leadership

  • Keynote Speaker at the SBC Summit in Lisbon (September 2024), where she addressed “What is Next for the Gambling Industry” on the Super Stage.
  • Featured at iGB Affiliate Barcelona 2025, leading the session on “Trust and Transparency” in affiliate data sharing.

Professional Trajectory & Leadership

  • Joined MyAffiliates in 2012 after extensive experience across affiliate program management and affiliate software technology.
  • Currently Group CEO at MyAffiliates, a leading affiliate tracking software provider for the iGaming market.
  • Over a decade of industry experience, rising to one of the most influential leadership positions in affiliate marketing technology.

Industry Influence & Market Strategy

  • Advocate for Emerging Markets – Promoted expansion into Africa, Latin America, North America, and Australia, adapting software for new regulatory environments 
  • Champion for Gender Diversity – Speaks powerfully on the importance of women in leadership within a traditionally male-dominated sector.
  • Promoter of Responsible, Data-Driven Practices – Encourages compliance, user-experience improvements, and AI-enabled analytics in affiliate marketing.

5. Erika Ayers Badan (ex-Barstool)

Erika joined Barstool Sports in 2016 and converted it from a small sports blog into a media empire. She expanded the brand in podcasting, livestreaming, merchandise, and events. The company’s valuation reached $550 million. She left Barstool in 2024 and is now the CEO of Food52. She also published a book, “Nobody Cares About Your Career” – which is based on career growth and hustle culture.

Here are the key highlights of Erika Ayers Badan’s journey

Career Overview & Leadership Milestones

    • First-ever CEO of Barstool Sports (2016–2024): Under her leadership, the company transformed from a regional sports blog into a multimedia powerhouse spanning podcasts, video, wagering, licensing, and merchandise.
  • Hyper-growth while CEO:
      • Revenue increased 3,900% over five years.
      • Social followers grew by 5,700%, with billions of views across platforms.
  • Valuation escalations:
      • Doubled the company’s valuation from ~$15 M to $30 M in her first year, then $100 M in 2018, and reached ~$450–650 M by 2020 via the Penn National Gaming deal.
  • Innovative brand expansion:
    • Launched 60+ brands, including top podcasts (“Pardon My Take,” “Spittin’ Chiclets,” “Fore Play”), Rough N’ Rowdy boxing PPV, flavored vodka Pink Whitney, and sports betting platform Barstool Sportsbook.
    • Entered live sports broadcasts (e.g., Arizona Bowl, College Basketball Invitational) and NIL marketplace TwoYay.

Recognition & Board Roles

  • Named among Fast Company’s Most Creative People in Business (2018).
  • Ranked in top lists: Forbes Most Powerful Women in U.S. Sports, AdWeek’s Most Powerful Women in Sports (2017, 2020), Top 75 Most Powerful in Sports Media (The Big Lead, #19 in 2019), Crain’s Notable Women in Sports.
  • Elected to WWE Board of Directors (2020–2022).
  • Joined boards of Premier Lacrosse League (2022) and Torchy’s Tacos.

4. Karolina Pelc (FanDuel/BeyondPlay)

Karolina Pelc founded BeyondPlay, an engagement tech company known for its multiplayer and jackpot tools. In February 2024, FanDuel acquired the company, and now Karolina serves as VP at FanDuel. She has experience at LeoVegas Group, Betsson Group, and Gaming Innovation Group. She strongly supports women’s leadership and diversity in the iGaming industry.

Here are the key highlights of Karolina Pelc’s journey

Startup Leadership & Exit

  • Founder & former CEO of BeyondPlay (formerly SharedPlay): Launched in 2021, the venture focused on transforming solitary casino sessions into social, multiplayer experiences.
  • Raised a €1.7 M seed round from leading VCs and angels in 2021 using an innovative 90-second pitch video.
  • Developed and deployed one of the industry’s largest jackpot products on Day 1, which validated the business model.
  • Secured Malta MGA licence and UKGC license enabling a B2B real‑money offering via partners like LeoVegas and ComeOn.
  • Successful acquisition by FanDuel (Flutter Entertainment) in Feb 2024, marking one of the fastest exits in iGaming history after raising over €7 M.

Key Roles & Influence

  • VP at FanDuel post-acquisition, integrating BeyondPlay into their offering.
  • Previous senior leadership roles:
    • Casino Director at LeoVegas Group (part of MGM).
    • VP Casino Innovation at SG Digital (Scientific Games).
    • Group CPO at Games Marketing & Felt Gaming, curating new B2B table-game strategies.
    • Leadership at Betsson Group, Bodog, InterCasino.

Thought Leadership & Advocacy

  • Named “Top Startup Development Voice in 2023” by Linkedln
  • Speaker at global events: ICE Barcelona, iGB LIVE, TechCrunch Startup Battlefield, Necker Island Leadership Summit.
  • Media features in Business Insider, TechCrunch, ABC News, CEO Magazine.
  • Podcast host and guest: launched iGaming Next, interviewed influencers including Rafi Askenazi.

Awards & Board Appointments

    • Board member of Nasdaq-listed Gaming Innovation Group (GiG) since May 2023.
  • Awards and recognitions:
    • Top 40 Under 40 Emerging Leaders in Gaming.
    • Voted among top 10 Most Influential Women in Gaming (2018).
    • Shortlisted for Entrepreneur of Excellence at UK National Diversity Awards (2021).

3. Jette Nygaard-Andersen

Jette Nygaard-Andersen (born 22 October 1968) is a Danish business executive renowned for her leadership in the digital, media, and gaming industries. She served as CEO of Entain Group, a major UK-listed betting and gaming company, from January 2021 to December 2023, becoming the first woman to hold such a position in the sector. Nygaard-Andersen holds a master’s degree in business, finance, and economics from the University of Copenhagen and has completed executive programs at INSEAD and Columbia University. Her career includes senior roles at Maersk, Accenture, and a 16-year tenure at Modern Times Group, where she led various digital and broadcasting divisions. As Entain’s CEO, she drove digital transformation, sustainability initiatives, and responsible gambling practices. Nygaard-Andersen also serves as Chair of the Board at Coloplast and has held board roles in esports and med-tech companies.

Here are the key highlights of Jette Nygaard-Andersen’s journey

Major Professional Roles & Firsts

  • CEO of Entain (Jan 2021 – Dec 2023): Became the first female CEO of a UK-listed gambling company and one of only six women leading a FTSE 100 business.
  • Non‑executive Director at Entain (2019–2021): Joined Entain’s board before progressing to CEO .
  • Board Roles: Served on the board of Denmark’s Coloplast A/S (since 2015) and chaired Astralis Group (2019–2020).

Strategic & Operational Leadership at Entain

  • Global Strategic Shift: Transitioned Entain’s focus to regulated markets, enhancing governance, customer offerings, and digital compliance.
  • U.S. Expansion: Led the acquisition of Angstrom Sports (~$266 million) to boost Entain’s presence in the U.S. sports betting market.
  • Technology & Customer-Centric Focus: Champion of personalization and AI through initiatives like the ARC program for safer gambling and improved customer engagement.

Innovation, Governance & Responsibility

  • Industry Thought Leader: Delivered prominent keynotes at events like SBC Summit Barcelona on topics like interactive entertainment and sustainable, customer-led growth.
  • Responsible Gambling Advocate: Implemented data-driven efforts to safeguard player welfare and embed responsible gambling programs at scale.

2. Jennifer Innes (BettingJobs)

Jennifer Innes is a prominent figure in the global gaming sector, serving as CEO of BettingJobs, a leading iGaming recruitment firm. She began her career in 2006 as the first female hire at BettingJobs and has since played a pivotal role in expanding the company into a global leader, overseeing projects across Europe, Asia, Africa, and the Americas. Under her leadership, BettingJobs has grown a substantial online presence and industry reputation.

Innes is recognized for her advocacy of inclusivity and gender equality in the gaming industry, being named among iGamingBusiness’s 10 Most Influential Women in Gaming 2024 and shortlisted for CEO of the Year at the Global Gaming Awards. She is active in industry panels and diversity initiatives, emphasizing the importance of female role models and supporting women entering the sector. Her leadership style is described as passionate and progressive, driving both company growth and cultural change within iGaming.

Here are the key highlights of Jennifer Innes’s journey

Long-Term Leadership & Industry Growth

  • 18 years at BettingJobs: Joined in 2006 as the first female hire in an embryonic industry. Over nearly two decades, she’s guided the company’s transformation from a small office in Glasgow to a global recruitment powerhouse.
  • Expanded international presence, particularly in growth regions like the UAE, Brazil, and Asia, helping clients navigate new regulations and diversify hiring strategies.

Industry Recognition

  • Shortlisted for “Executive of the Year” at the 2024 Global Gaming Awards a major accolade in a male-dominated sector
  • Served as a judge on the Global Gaming Awards panel, including at G2E Las Vegas in 2022.

Championing Women in iGaming

  • Featured among the “Most Influential Women in Gaming 2024” by iGaming World, acknowledging her impact in inspiring female professionals and advocating for gender balance.
  • Under her leadership, BettingJobs saw dramatic growth in female representation around a 20% rise in female hires company-wide and a 15% uptick in women being placed in executive roles within iGaming.
  • Spearheaded initiatives on diversity, inclusion, and fair recruitment, like rejecting biased hiring requests and mentoring female recruiters to leadership

1. Denise Coates

Denise Coates doesn’t chase the spotlight. But she doesn’t need her numbers to speak louder than any headline.

The brains behind bet365, Coates launched the company’s online operations in 2001. Within just a few years, she had sold off the retail betting side to go all-in on digital. And that bold move? It paid off. Big time.

Under her lead:

  • In-play betting? bet365 was among the first.
  • 24/7 customer service? Also her doing.
  • She kept the company 100% private, giving her full control without chasing shareholders.

Fast forward to 2025, bet365 made a massive decision: exit the Chinese market and shift focus toward fully regulated zones. Rumors are now swirling about a possible £9 billion sale.

But she’s not just about business Denise also runs the Denise Coates Foundation, which donated £120 million to charity last year alone.

Coates is the definition of strategic. Bold. Long-term thinker. And when she makes a move, the entire industry watches.

Here are the key highlights of Denise Coates’s journey

Business Achievements

  • Founder and Joint CEO of Bet365: In 2000, Coates purchased the domain Bet365.com and launched the online betting platform in 2001. Under her leadership, Bet365 grew into a global leader in online gambling, facilitating over $65 billion in bets annually and employing more than 2,000 people in Stoke-on-Trent, making it the city’s largest private-sector employer.
  • Innovator in Online Gambling: Coates revolutionized the industry by introducing features like in-play betting and 24/7 customer support, setting new standards for online gambling platforms.
  • Major Stakeholder in Stoke City Football Club: Beyond Bet365, Coates holds a majority stake in Stoke City Football Club, reflecting her investment in local community and sports.

Financial Milestones

  • Highest-Paid Executive: Coates has consistently been among the highest-paid executives in the UK. In 2021, she earned £469 million, and in 2023, she received £263 million, bringing her total earnings since 2016 to nearly £1.5 billion.
  • Significant Tax Contributions: She was the highest taxpayer in Britain from 2019 to 2022, contributing substantial amounts to the UK treasury. 

Honors and Recognitions

  • Commander of the Order of the British Empire (CBE): In 2012, Coates was appointed CBE for her services to the community and business.
  • Honorary Doctorate: Staffordshire University awarded her an honorary doctorate in 2012, acknowledging her entrepreneurial vision and impact on the local economy.
  • BBC Radio 4 Recognition: In 2013, she was named one of the 100 most powerful women in the UK by BBC Radio 4’s Woman’s Hour.
  • Sports Betting Hall of Fame: Coates was inducted into the Sports Betting Hall of Fame in 2019, recognizing her leadership in the gambling industry.

Philanthropy

  • Denise Coates Foundation: Established in 2012 (originally as the Bet365 Foundation), the foundation has donated over £750 million to various causes, including healthcare, education, and disaster relief.
  • Major Donations:
    • £10 million to University Hospitals of North Midlands during the COVID-19 pandemic.
    • £1 million to support families in Ukraine.
    • £3.6 million for the revamp of Royal Stoke Hospital’s Cancer Centre.
    • £230,000 to St Joseph’s College for supporting vulnerable youth in Sierra Leone

Also Read: Meet The Top 25 Most Influential iGaming Leaders

You may also like

Leave a Comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

banner