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Fresh off reclaiming his undisputed heavyweight title, Ukrainian boxing legend Oleksandr Usyk is heading from the ring to the SBC Summit 2025 Super Stage. He’ll share his experiences on thriving under pressure and how to turn setbacks into success stories.
Usyk will take the spotlight on Wednesday, 17 September at 11:30 for his keynote session, “The Heavyweight Playbook: Building Businesses That Perform When it Matters Most.”
Lessons in Resilience
Rasmus Sojmark, Founder and CEO of SBC, shared his excitement about the announcement:
“I couldn’t be more excited to welcome Oleksandr Usyk to SBC Summit. He’s not just one of the greatest boxers of our generation but a symbol of resilience, discipline, and what it means to perform when everything is on the line. Having him share his story with our audience is about inspiring all of us to push harder, aim higher, and believe in what’s possible.”
Usyk knows all about performing when it matters. After victories over Tyson Fury, Anthony Joshua, and Daniel Dubois, he became the first fighter since Muhammad Ali to hold the undisputed heavyweight crown twice. Now, he’s bringing those same winning principles to the world of business.
Building Bridges Between Sport and Business
Joining Usyk on stage will be Yevhen Krazhan (CSO, GR8 Tech) and Kyrylo Korobka (Executive Director, RTF). Together, they’ll dive into RTF (Ready to Fight), the blockchain-based platform Usyk co-founded to help fighters build their careers, earn from their talent, and connect with fans worldwide.
Krazhan explained what attendees can expect:
“We are incredibly excited to bring Oleksandr Usyk, co-founder of our partner Ready to Fight, to SBC Summit. Our partnership with RTF is built on shared values of systematic excellence and performance under pressure, and on the Super Stage, we’ll explore how championship thinking translates directly to business success — delivering valuable insights for everyone hungry for that heavyweight drive. It’s going to be a powerful conversation, followed by exclusive activities with the champion at our stand, C350.”
Sojmark added:
“RTF by Oleksandr Usyk and their partnership with GR8 Tech show just how powerful it can be when athletes and brands come together. This session is about finding the right ambassadors, people whose stories truly inspire. It will give delegates a real look at how those connections are built and what makes them work.”
A Career Beyond the Ring
Usyk’s journey is nothing short of remarkable. Olympic gold medalist in 2012, undisputed cruiserweight champion in 2018, and today, the reigning heavyweight king of the four-belt era. But he’s also known for much more than his boxing skills — his humor, signature pre-fight dances, and charisma have made him a global fan favorite and a proud voice for Ukraine.
Football and Fan Engagement
Before appearing at the Summit, Usyk will make a stop at the Legends Charity Game in Lisbon, where he’ll welcome both the Portugal and World Legends teams onto the pitch. Football fans might remember he even signed briefly with Ukrainian side Polissya in 2023.
At the Summit, he’ll headline an exclusive walk to GR8 Tech’s booth (C350) in the Sports Betting & iGaming Zone. Visitors can take part in interactive boxing activities, enter a signed gloves giveaway, and meet industry ambassadors and influencers.
A Lineup Full of Stars
Usyk’s session is just one highlight of the Super Stage program. Attendees will also hear from football greats such as Marek Hamšík, Giorgos Karagounis, Gaizka Mendieta, and Peter Schmeichel, who will share how the game’s global influence can support meaningful causes.
On top of that, marketing leaders Gary Vaynerchuk and Randi Zuckerberg will speak about the power of AI and creative social storytelling, offering fresh ideas on how betting and gaming brands can cut through the noise and build stronger connections with their audiences.
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