ICE London: Your guide for this mega iGaming event

ICE Gaming is back with yet another informative seminar in London. Here is a detailed guide including the schedule of ICE London.

If you are a gaming enthusiast then next week could be the biggest few days for you. ICE Gaming is back with another huge iGaming event and this time they are in London, UK. But before we get into the event it is necessary to understand what is ICE.


The Global Gaming Hub for all B2B industry professionals is called ICE. As the premier gaming technology event for business development, networking, and growth, ICE remains unmatched. ICE covers every aspect of gaming, both online and in-person. 

The dates of the upcoming ICE edition are Tuesday, February 6, through Thursday, February 8, 2024. On Tuesday, Wednesday, and Thursday, the show is open from 10:00 to 18:00 GMT and from 10:00 to 16:00 GMT on the last day.  The venue for the event is ExCeL London, UK, which is in the centre of London’s Royal Docks and ten minutes from Canary Wharf. It’s simple to travel to ExCeL London from domestic and international hubs. 


The premier global platform for new product and solution innovations is ICE 2024.

A multi-track conference called ICE VOX focuses on important topics that senior gaming professionals face. It is an additional event to ICE London that costs money (while ICE is absolutely free to attend) and needs to be reserved in advance. The quality of learning is highly prioritised, and great care is taken to secure the participation of influential thinkers to create a lineup of engaging and motivating speakers. ExCeL London, UK is the venue for ICE VOX as well. 

When will ICE VOX take place?

The next edition of ICE VOX runs from Monday, 5 February to Thursday, 8 February 2024.

  • Monday, 5 February, 2024:- 9.00 – 17:30 GMT
  • Tuesday, 6 February, 2024:- 9:00 – 17:30 GMT
  • Wednesday, 7 February, 2024:- 9:00 – 13:00 GMT
  • Thursday, 8 February, 2024:- 9:00 – 14:00 GMT

Transition from Casinos to modern gaming

ICE, which originally stood for “International Casinos Exhibition,” has changed over the years to reflect the significant changes in the gaming industry. As a result, the event now serves the entire gaming spectrum, striking a balance between land-based and digital channels.

Clarion Gaming

ICE is a part of the Clarion Gaming portfolio of events and publications for the global gaming community, which also includes iGB Live! and the Affiliate Conference series, as well as intelligence resources Totally Gaming and iGaming Business, the Totally Gaming Academy training series, and a full range of conferences and exhibitions.

As a division of Clarion Events, one of the top event producers in the world, Clarion Gaming has been creating and executing cutting-edge, industry-defining events since 1947. Our 950 workers, distributed across 13 offices globally, are experts in providing top-notch marketing, networking, and information solutions to high-value industries in both developed and developing regions.

Event Schedule

The event is divided into three zones (Fast Forward, Growth Markets Zone and Special Events). The day-by-day schedule is as follows:

5th February

19:30 – 21:30- World Regulatory Association Cocktail Reception (Invite Only)

6th February

10:45 – 11:15- ICE Opening Ceremony (Special Events)

11:00 – 11:15- CPZ Donation Ceremony (Special Events)

12:45 – 17:00- Tribal Gaming Symposium (Special Events)

14:00 – 14:30- Africa state of industry (Growth Markets Zone)

14:45 – 15:15- Brazil State of industry (Growth Markets Zone)

15:00 – 16:00- Spanish Guided Tour (Special Events)

15:30 – 16:00- Responsible Gaming: Strategies for Safe Gambling in Africa (Growth Markets Zone)

16:00 – 17:00- Allyship Meet-up #1 Celebrating Pride (Fast Forward and Special Events)

16:00 – 19:00- iGB Welcome Drinks (Special Events)

17:30 – 19:00- Off the Record (For media only) (Special Events)

17:30 – 19:00- The Latin America Networking Drinks (For ICE VOX attendees) (Special Events)

19:00 – 1:00- Evolve Party by Fire & ICE (Special Events)

7th February

11:00 – 16:00- DEI Experts Seminar (Special Events)

11:00 – 12:30- Vamos a España (Special Events)

11:00 – 11:45- Gaming Regulations in Africa: Journey so far and what the future holds (Growth Markets Zone)

14:00 – 16:00- Brazil is Now! Seminar (Growth Markets Zone and Special Events)

14:00 – 14:30- Brazil is Now! Seminar: Macroeconomic deep dive on Brazil’s current Political and Economic Outlook as well as perspectives on Payments in the regulated Market (Growth Markets Zone)

14:30 – 15:30- “Pitch Up” – Networking for investors and Start Ups (Fast Forward)

14:30 – 15:00- LatAm new regulated markets – Peru now! (Growth Markets Zone)

14:30 – 15:15- Brazil is Now! Seminar: Understanding Brazilian Regulation and its Compliance Requirements (Growth Markets Zone)

15:15 – 16:00- Brazil is Now! Seminar: The Onshore reality from a competitive, and commercial perspectives (Growth Market Zones)

15:30 – 15:50- Africa Hall of Fame (Growth Market Zones)

16:00 – 17:00- Landmark Awards & Anniversaries (Special Events)

16:30 – 18:00- Growth Markets Networking Reception (Growth Market Zones)

16:30 – 17:30- Allyship Meet-up #2 Celebrating People of Colour (Fast Forward)

17:30 – 19:00- Gaming in Africa Networking Party (For ICE VOX Attendees only) (Special Events) 

8th February

10:00 – 16:00- Ampersand Lounge and Openspace Meeting (Special Events)

10:30 – 12:00- Allyship Breakfast Meet-up & Mentorship (Fast Forward)

13:00 – 16:00- ICE Closing ceremony (Special Events)

19:30 – 1:00- iGB Affiliate Awards (Special Events)

9th February

11:00 – 13:00- iGB Affiliate Unwind Session (Special Events)